Impressions per four weeks
The Miami–Fort Lauderdale wallscape market average provides a benchmark for the scale of sustained outdoor exposure.
A proposal for Rockstar Games · October 2026
Big enough to stop traffic.
Iconic enough to share.
Bring GTA VI into the heart of Wynwood. A hand-painted mural, a changing canvas, and ALUR managing the work from first brushstroke to final recap.
Explore the proposal ↓WYNWOOD, MIAMI
2425 N Miami Ave · Wynwood
A WALL IN WYNWOOD✦ART THAT EVOLVES✦MANAGED BY ALUR✦ONE BRAND. ALL TERM.
01 / The placement
A Wynwood landmark.
A GTA VI photo destination.
At 2425 N Miami Ave, the gallery’s west-facing front wall and south-facing surface offer a canvas in Wynwood’s art district.
01 / CanvasFront, south & rear
A continuous canvas wrapping around the gallery.
02 / SettingWynwood
Between NE 24th and NE 25th streets, A gallery setting in Miami’s art district.
03 / FinishMade to be seen
Smooth concrete with stucco. LED lighting aimed up from the ledge and down from underneath.
These renders are quick ideas of what the building could become, not final designs or completed installations. The final mural concept and artwork would be developed with Rockstar’s creative team and approved before painting.
Why this wall / Impressions & place
Vice City comes home.
Millions of chances to be seen.
A rare opportunity to turn an entire building into a GTA VI advertisement in the heart of Wynwood, Miami’s iconic art district. At 2425 N Miami Ave, the mural would sit in a highly trafficked area where people come for art, dining, and nightlife—giving the campaign a presence along the street and a destination for photos and sharing.
Cumulative benchmark model
Four to six consecutive four-week periods at that average. A continuing presence creates repeated opportunities to see the campaign through the season.
Bars & clubs within four blocks
The supplied neighborhood map places ALUR among nearby nightlife destinations, creating opportunities for discovery on the way to a night out.
Impressions benchmark: Blue Line Media, Miami–Fort Lauderdale wallscapes (age 18+). The 6M–9M model multiplies the rounded benchmark by four to six four-week periods; these periods differ from calendar months. Figures are market-based illustrations, not measured or guaranteed impressions for this wall, and include repeat views rather than unique people.
A whole building. In the heart of Wynwood.
The opportunity is the combination of scale, location, and cultural relevance: a building-sized advertisement within the art district itself, surrounded by murals and nearby nightlife destinations. Rockstar could make GTA VI part of the neighborhood people already come to see and photograph.
With GTA VI set in Miami-inspired Vice City, this placement brings the game’s world into the real city that inspired it.
Visibility that keeps building.
A wall stays present as people move through the neighborhood. Rotating approved character artwork gives returning visitors a new reason to look again, while a photo spot creates an opportunity to extend the campaign into social sharing.
02 / The program
One team,
from installation to upkeep.
A changing wall needs a team behind it. The proposed program connects creative approval, artist coordination, safe painting, restoration, and reporting throughout the term.
03 / A living canvas
A new reason
to look again.
Like a loading screen cycling its characters, parts of the mural can change throughout the term. Rockstar approves each rotation before any paint goes on.
Launch revealLive paintingFan photo-op
The deck proposes an ALUR reveal event, painting captured daily, and a hashtag/photo spot. Creative, event details, and the rotation schedule remain to be agreed.
These quick renders explore possible character rotations throughout the season. Final designs would be developed with Rockstar’s creative team; any rotation and its timing would require approval.
04 / The offer
One wall. Or the whole canvas.
Two mural options. Four-month minimum, with the option to extend up to six months.
FRONT WALL
Make an entrance.
$30,000per month
560 sq ftWest-facing presence on N Miami Ave.
FULL WRAP
The full story.
$40,000per month
1,323 sq ftFront, south and rear walls. A canvas that turns the corner.
05 / Approval-led schedule
From approval to reveal.
Align & approve
Agree on the placement, campaign scope, and artist selection with Rockstar.
Develop the creative
Develop the final mural with Rockstar’s creative team. Confirm the artwork before scheduling production.
Produce & reveal
After creative approval and confirmation of required permissions, agree on wall preparation, painting, and reveal dates with Rockstar.
4–6 months
Maintain the mural, document the campaign, and coordinate any approved artwork rotations throughout the agreed term.
The production and reveal schedule would be agreed with Rockstar following approval, based on artist availability, required permissions, and installation conditions. Campaign timing would align with Rockstar’s launch plans.
LET’S MAKE THE WALL HAPPEN
A conversation.
Then a canvas.
Review the placement, choose a canvas, and align on the creative and production schedule.
Talk with Joshua ↗