Impressions per four weeks
The Miami–Fort Lauderdale wallscape market average provides a benchmark for the scale of sustained outdoor exposure.
A proposal for Rockstar Games · October 2026
Vice City.
Real Miami.
Bring GTA VI into the heart of Wynwood. A hand-painted mural, a changing canvas, and ALUR managing the work from first brushstroke to final recap.
Explore the proposal ↓WYNWOOD, MIAMI
2425 N Miami Ave · Wynwood
A WALL IN WYNWOOD✦ART THAT EVOLVES✦MANAGED BY ALUR✦ONE BRAND. ALL TERM.
01 / The placement
A Miami address.
A Vice City moment.
At 2425 N Miami Ave, the gallery’s west-facing front wall and south-facing surface offer a canvas in Wynwood’s art district.
01 / Canvas1,323 sq ft
- Front wall
- 35 × 16 ft 560 sq ft · 18 ft at the pillar
- South wall
- 37 × 14 ft 518 sq ft
- Rear wall
- 10 × 24.5 ft 245 sq ft
Dimensions from the proposal; to be confirmed on site.
02 / SettingWynwood
Between NE 24th and NE 25th streets, A gallery setting in Miami’s art district.
03 / FinishMade to be seen
Smooth concrete with stucco. LED lighting aimed up from the ledge and down from underneath.
All mural imagery is illustrative concept art extracted from the supplied proposal, not a completed installation.
Why this wall / Impressions & place
Vice City comes home.
Millions of chances to be seen.
GTA VI returns to Miami-inspired Vice City. A mural in Wynwood brings the game’s world into the real city that inspired it, turning a launch campaign into a place fans can visit, photograph, and share.
Cumulative benchmark model
Four to six consecutive four-week periods at that average. A continuing presence creates repeated opportunities to see the campaign through the season.
Bars & clubs within four blocks
The supplied neighborhood map places ALUR among nearby nightlife destinations, creating opportunities for discovery on the way to a night out.
Impressions benchmark: Blue Line Media, Miami–Fort Lauderdale wallscapes (age 18+). The 6M–9M model multiplies the rounded benchmark by four to six four-week periods; these periods differ from calendar months. Figures are market-based illustrations, not measured or guaranteed impressions for this wall, and include repeat views rather than unique people.
A campaign rooted in its setting.
Vice City’s neon, waterfront, and nightlife make Miami a natural setting for the creative. Bringing that visual world to N Miami Ave gives the mural a local connection that carries through street views and fan photos.
Visibility that keeps building.
A wall stays present as people move through the neighborhood. Rotating approved character artwork gives returning visitors a new reason to look again, while a photo spot creates an opportunity to extend the campaign into social sharing.
02 / The program
The mural is the start.
The management is ALUR.
A changing wall needs a team behind it. The proposed program connects creative approval, artist coordination, safe painting, restoration, and reporting throughout the term.
03 / A living canvas
A new reason
to look again.
Like a loading screen cycling its characters, parts of the mural can change throughout the term. Rockstar approves each rotation before any paint goes on.
Launch revealLive paintingFan photo-op
The deck proposes an ALUR reveal event, painting captured daily, and a hashtag/photo spot. Creative, event details, and the rotation schedule remain to be agreed.
Three illustrative mural concepts for rotating character artwork throughout the season. Creative and timing subject to approval.
04 / The offer
One wall. Or the whole canvas.
Two mural options. Four-month minimum, with the option to extend up to six months.
FRONT WALL
Make an entrance.
$30,000per month
560 sq ftWest-facing presence on N Miami Ave.
FULL WRAP
The full story.
$40,000per month
1,323 sq ftFront, south and rear walls. A canvas that turns the corner.
05 / Proposed path to the wall
From approval to reveal.
October 20
Proposed decision date to approve the concept and lock the artist.
Oct 26 – Nov 6
Proposed wall prep and painting window, with daily documentation.
November 19
Target mural reveal aligned with GTA VI’s announced launch.
4–6 months
Maintain, rotate approved art, and report throughout the agreed term.
Production dates are assumptions from the supplied deck and require confirmation. Rockstar’s official GTA VI site lists November 19, 2026 (checked October 6, 2026). A six-month run from November reaches May; individual seasonal events depend on the final term and event dates.
LET’S MAKE THE WALL HAPPEN
A conversation.
Then a canvas.
Review the placement, choose a canvas, and align on the creative and production schedule.
Talk with Joshua ↗