FRONT WALL
Make an entrance.
560 sq ftWest-facing presence on N Miami Ave.
A proposal for Rockstar Games · October 2026
Vice City.
Real Miami.
Bring GTA VI into the heart of Wynwood. A hand-painted mural, a changing canvas, and ALUR managing the work from first brushstroke to final recap.
Explore the proposal ↓WYNWOOD, MIAMI
2425 N Miami Ave · Wynwood
A WALL IN WYNWOOD✦ART THAT EVOLVES✦MANAGED BY ALUR✦ONE BRAND. ALL TERM.
01 / The placement
A Miami address.
A Vice City moment.
At 2425 N Miami Ave, the gallery’s west-facing front wall and south-facing surface offer a canvas in Wynwood’s art district.
01 / Canvas1,323 sq ft
- Front wall
- 35 × 16 ft 560 sq ft · 18 ft at the pillar
- South wall
- 37 × 14 ft 518 sq ft
- Rear wall
- 10 × 24.5 ft 245 sq ft
Dimensions from the proposal; to be confirmed on site.
02 / SettingWynwood
Between NE 24th and NE 25th streets, A gallery setting in Miami’s art district.
03 / FinishMade to be seen
Smooth concrete with stucco. LED lighting aimed up from the ledge and down from underneath.
All mural imagery is illustrative concept art extracted from the supplied proposal, not a completed installation.
02 / The program
The mural is the start.
The management is ALUR.
A changing wall needs a team behind it. The proposed program connects creative approval, artist coordination, safe painting, restoration, and reporting throughout the term.
BEYOND THIS WALL
Start with GTA VI. Use this project to explore how ALUR’s artist sourcing, installation coordination, upkeep, and reporting could support future work together.
Future projects would be scoped and agreed separately.03 / A living canvas
A new reason
to look again.
Like a loading screen cycling its characters, parts of the mural can change throughout the term. Rockstar approves each rotation before any paint goes on.
Launch revealLive paintingFan photo-op
The deck proposes an ALUR reveal event, painting captured daily, and a hashtag/photo spot. Creative, event details, and the rotation schedule remain to be agreed.
04 / Two ways to paint the story
One wall. Or the whole canvas.
Explore the front wall or a mural wrapping the front, south and rear of the gallery.
FULL WRAP / ALUR’S RECOMMENDATION
The full story.
1,323 sq ftFront, south and rear walls. A canvas that turns the corner.
05 / Proposed path to the wall
From approval to reveal.
October 20
Proposed decision date to approve the concept and lock the artist.
Oct 26 – Nov 6
Proposed wall prep and painting window, with daily documentation.
November 19
Target mural reveal aligned with GTA VI’s announced launch.
4–6 months
Maintain, rotate approved art, and report throughout the agreed term.
Production dates are assumptions from the supplied deck and require confirmation. Rockstar’s official GTA VI site lists November 19, 2026 (checked October 6, 2026). A six-month run from November reaches May; individual seasonal events depend on the final term and event dates.
LET’S MAKE THE WALL HAPPEN
A conversation.
Then a canvas.
Review the placement, choose a canvas, and align on the creative and production schedule.
Talk with Joshua ↗